Transsion Holdings, Perhaps being the only GSM mobile manufacturing company that operates in 3 different brands, Tecno, Itel and infinix in the world, apparently in a bid to have the proverbial nine lives and seemingly seeking to take advantage of the underdevelop world, this company has launched an aggressive market campaign across Africa and other poor region of the world where consumers and experts don’t have the expertise to critically appraise its products’ features and claims.
It’s surprising how the Chinese company failed to make its presence in China its home country with a huge market of over 1.2 billion people but came to Africa whose entire population doesn’t quite measure up to China and whose political and economic stability is less predictable than China’s.
A company that rarely, if ever, uses the chipser of world leaders like Qualcomm or Exynos on its phones or, the screen protective layer from global standards setter, Corning, or the class leading mobile screen technology like Amoled or LCD 3, it is no wonder no reputable mobile phone website ever list Tecno, Infinix or Itel amongst items for review.
Worse still this is a brand that can’t handle large storage Micro SD card of 64 to 126gb without dragging its fluidity down or shutting down the phone. This is a company that doesn’t have it’s own ecosystem or backup services or cloud storage like other Android manufacturers like LG, Samsung, HTC, Sony, etc
The listed pixel count at the back of camera doesn’t reflect the quality expected and non-Adroid models have the exact same UX and UI of clone, fake phones that immitated Nokia Series 30 and 60 phones back in 2005 and 2006 across Africa.
To cap it all up, Tecno which has more customers in Nigeria than the entire population of Ethiopia has chosen to set up a manufacturing plant in Ethiopia while targeting the market here in Nigeria.
So Nigerians will be paying more to get their subpar Tecno, Itel and Infinix phones while indirectly growing the economy of Ethiopia.
Perhaps its battery life is a strong selling point but again, what’s the use of a long lasting battery without exciting features to power?